The Last Word In Business

Apr 26, 2013
Originally published on April 26, 2013 4:59 pm



And on this Friday, our last word in business comes in the form of a toast - to the Boston Beer Company, the maker of brews including Samuel Adams.

Seventy employees were on the route of the Boston Marathon last week when the bombs exploded.


The company has sponsored the marathon for years, even brewing a special beer for the event: the 26.2 Brew - which we presume refers to the number of miles in a marathon and not the percentage of alcohol. The company says it's going to donate all 2013 proceeds of that beer to a local charity that helps families touched by the tragedy.

MONTAGNE: It has pledge next year's profits too. The Boston Globe reports the company has also filed a trademark application to rename its marathon beer - Boston Strong. That mantra emerged after the attack.

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep. Here's to you, Boston. Cheers. Transcript provided by NPR, Copyright NPR.