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"Dataclysm" and the Personal Ethics of Clicking on Wednesday's Access Utah

Christian Rudder

Seventy percent of the country uses Facebook each month-50 percent of Americans under 35 check it first thing every morning. By 2015, people will have tweeted more words than in every book ever printed. A third of all marriages in the United States now begin online-meaning one in three children in the class of 2032 will have been facilitated by an algorithm. Social media has become essential to the fabric of our society. 

We know that companies and the government are are using our data, sometimes in ways we're uncomfortable with. In his book, "Dataclysm: Who We Are (When We Think No One's Looking)" OkCupid co-founder Christian Rudder puts Big Data to a different use: helping us understand human nature. Because we live so much of our lives online, Rudder says, digital data can show how we fight, how we love, how we age, how we change, and what we really want. Our guests include Christian Rud

Tom Williams worked as a part-time UPR announcer for a few years and joined Utah Public Radio full-time in 1996. He is a proud graduate of Uintah High School in Vernal and Utah State University (B. A. in Liberal Arts and Master of Business Administration.) He grew up in a family that regularly discussed everything from opera to religion to politics. He is interested in just about everything and loves to engage people in conversation, so you could say he has found the perfect job as host “Access Utah.” He and his wife Becky, live in Logan.