Kenny Malone

Kenny Malone hails from Meadville, PA where the zipper was invented, where Clark Gableâââââ

There are just about 30 days — and 30 nights — left in South Florida's rainy season. That will not deter a monumental building task being attempted by a group of people near Miami.

The Hidden Ark project was originally planned for a 5-acre spot just outside Hialeah, Fla., not far from the Everglades. In the spring, builders worked to create a one-tenth of a full-scale Noah's ark — imagine a 150-foot-long bathtub made of wood.

South Florida-based Spirit Airlines is known for being cheap. It boasts "ultralow" base fares and then charges for items such as carry-on luggage or printing out your boarding pass at the airport.

That thrift carries over to Spirit's advertising. Even compared with other low-cost airlines, Spirit spends almost nothing on ads. And yet the company makes a surprising splash with its campaigns. A visit to Spirit headquarters reveals the secrets of its marketing.

Transcript

DAVID GREENE, HOST:

Finding a parking space, probably not at the top of the list of things you like to do. Well, experts in parking think they might be able to change that. One key, they say, is for developers to think about the parking experience when they're designing malls or apartment complexes, instead of just treating it as an afterthought.

This came up in Florida this week, at the International Parking Institute's annual conference. Reporter Kenny Malone, from member station WLRN, was there.