I have to hand it to the Putumayo label. Since it started as a soundtrack-provider to a clothing store in the early '90s, the operation has placed racks of CDs with friendly-primitivist art by Nicola Heindl into Starbucks and Whole Foods everywhere. Putumayo is as responsible as anything for making music buyers ask "Where's the world music section?" in shops or online.
In 1968, Hugh Masekela was not quite 30 years old and though he was in exile from his homeland of South Africa, he seemed ready to become at home on the American jazz and pop markets. That summer, he had scored a number one single, "Grazing in the Grass." A year earlier, he'd been one of the few international performers at the 1967 Monterrey International Pop Festival and had appeared in its D.A. Pennebaker documentary. Yet strangely enough, over the next 45 years Masekela never quite found his sweet spot.